No.10 is a provocative, original scent developed to meet the standards of a luxury fine fragrance but designed with clothing care in mind. We coupled No.10 with our renowned (and loved) Signature Detergent, an all-purpose laundering formula. This triple-concentrate detergent whitens, brightens, and preserves color, and removes stains naturally--all while delighting the senses. No. 10 Scent: At the heart of this rich and sophisticated fragrance is a chorus of dark, almost sinister spice. Its sultry side is tamed by pure and fresh powder notes – this is laundry after all. Warm and familiar musk rounds out this provocative, original accord.